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“Look ‘Under the Helmet’” NFL ad by Hasbro

Contributed by Bryson Stohr on Oct 15th, 2022. Artwork published in

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“Look ‘Under the Helmet’” NFL ad by Hasbro — Source: archive.org License: All Rights Reserved.

Leslie Cabarga’s BadTyp, a purposefully clunky typeface with numerous alternates for the lowercase, makes an appearance on this NFL advertisement in Nickelodeon Magazine #56 from November 1999.

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