Frow
Frow is a new mobile app / social media account dedicated to vinyl collections and live music performances.
Their identity, initiated by Studio Triple but deployed by Frow’s in-house team who took care of designing the website and app, shows ATF Alternate Gothic (in all caps) for most titles For all the heavy lifting of running text and UI it’s supported by NaN Holo, both in its proportional and mono versions, depending of context. The typographic contrast is expressed in its simplest way: the compactness of Alternate Gothic differs from Holo’s more loose and comfortable rhythm, characterized by its wider-than-normal capital.
The identity balances between its voluntary restrained spirit (limited color palette of off black and greens, solid typographic choices), with a light touch of late psychedelic vibes, from the custom drawn lettering of their logo to the more expressive sticker language deployed on their social channels.
