“It’s All in the Lens.” ad by Gundlach Optical Co. Contributed by Alex Alex on Nov 1st, 2021. Artwork published in circa 1900. Photo: Alex Alex. License: All Rights Reserved. A typical use of Crayonette for titling, combined with Plymouth featuring several of its fancy alternates. “Send for Catalogue” appears to be in Bookman (see also its precursor Old Style Antique No. 7). This ad from the early 1900s by Rochester-based Gundlach Optical Co. showcases the accomplishments of their Korona Long Focus Cycle Camera and the Turner-Reich Convertible Anastigmat Lens. The exemplary photograph depicts a street scene in Rochester, New York, with the General E.S. Otis Arch in the center. Typefaces Formats Advertising (1782) Topics Product (1594) Architecture (1171) Designers/Agencies unknown (3296) Tagged withGundlach Optical Co. (1)Otis Arch (1)newspaper ads (66)photography (804)cameras (19)1900s (80)black and white (1791)borders and rules (919)alternate glyphs (1139)slogans/claims (114)quotes (433) Artwork location United States (8328) New York State (157) Rochester (17) In Sets CGG (Becca Smith) (18) Post a comment Name Email – will not be published Website Your response Submit Comment More Crayonette in use Boutique La Perle, Berlinc. 1987unknownContributed by Florian Hardwig Christian Vidal – “Si Tu Voulais” / “Espérance” French single cover1975unknownContributed by Quentin Schmerber Shirley Scott – Mystical Lady album art1971Maurer ProductionsContributed by Florian Hardwig Sponsor More in Architecture Prado—Retiro2018Aníbal HernándezContributed by Aníbal Hernández Staff Pick Médium: Výstava #3 “Another City”20144AM Fórum pro architekturu a médiaThe RodinaContributed by Florian Hardwig Replay, SCAU Architecture2023Building ParisContributed by 205TF Creating Craigavon2015PLACERoyal Society of Ulster ArchitectsRinky DesignContributed by Ciarán More in Advertising Winston Cigarettes ads (1970s)c. 1975unknownContributed by Garrison Martin Staff Pick LEGO crosswords ad campaign2011TBWAContributed by Fonts In Use Staff Three Dirty Dwarves video game ad (1996)1996Contributed by Jayce Wheeled 855-HOW-TO-QUITc. 2024Raw MaterialsServiceplanContributed by Michael Clasen More Fonts In Use Cazador2019SeachangeContributed by Florian Hardwig Staff Pick K+M Chocolates2017Jennifer MorlaContributed by Florence Fu Staff Pick Antwerp Poster Festival 2020 catalogue, sign and sweatshirt2020ssnnContributed by Dennis Janssens Staff Pick “Typographic Detox” poster2022Dafi KühneContributed by Dafi Kühne Staff Pick