Pigalle x Nike clothing & basketball courts

Eurostile Bold Extended in use for a collaboration by Pigalle and Nike.

From Nike.com:

Since 2014, Nike has worked with Parisian Stéphane Ashpool’s Pigalle in a mutual celebration of basketball’s pure cultural impact. The collaboration has generated a series of apparel and footwear collections, and also focused on supporting community-building programming by providing safe harbor for players. […]

“Our court in Paris birthed a community,” says Ashpool. “We transformed a parking lot into a place that has fostered a family and inspired people. All the subtle details that can make this magic happen were united. It was the best learning for me, and now it’s the right time to work in expanding this scheme, staying organic, authentic and focused.”