“All Roads Lead To Centennial”, DuClaw Brewing Co.
Source: www.flickr.com Uploaded to Flickr by Label Craft and tagged with “amboy”. License: All Rights Reserved.
Double IPA @ 8% ABV. Label design by Tyler McCoy, Lead Designer at DuClaw Brewing Co., featuring Jim Parkinson’s Amboy Black.
3 Comments on ““All Roads Lead To Centennial”, DuClaw Brewing Co.”
Hi there,
The unidentified font looks like a slightly modified DDC Hardware!
The N’s might be upside down U’s I think.
Hi Mitch, thanks for your comment! The big orange type (“All Roads Lead To Centennial”) has been identified as Amboy Black. Like DDC Hardware, it is a typographic interpretation of lettering in the “gas-pipe” style that was popular in the United States in the 1930s to 1950s. (Note that our sample in the sidebar shows Amboy Inline. Amboy Black is its solid sister style.)
The unidentified typeface is the slab serif for the center-aligned text at the left. It looks like some modern version of Stymie.
The typeface chosen here is distinct for a number of reasons. The asymmetrical siding reflects that of early 1900s post-hardware production packaging that replenished the economy shortly following the great depression. It’s apparent to anyone that the background orange used is opaque only in that it is set above a more transparent orange, filling the linear measure of the characters end to end, and also setting the spacing equal for its following conversion setup. Its questionable whether or not the ornamentation originator intended its direction to be “north bank of the river” as they say.